{"id":592,"date":"2026-04-14T15:16:03","date_gmt":"2026-04-14T15:16:03","guid":{"rendered":"https:\/\/scopesi.dev.compass-ds.com\/?p=592"},"modified":"2026-04-14T15:45:34","modified_gmt":"2026-04-14T15:45:34","slug":"acompanando-el-crecimiento-de-la-industria-ooh-y-dooh","status":"publish","type":"post","link":"https:\/\/scopesi.dev.compass-ds.com\/?p=592","title":{"rendered":"Acompa\u00f1ando el crecimiento de la industria OOH y DOOH"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_row_inner equal_height=\u00bbyes\u00bb woodmart_css_id=\u00bb69b92e65d6044&#8243; responsive_spacing=\u00bbeyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2OWI5MmU2NWQ2MDQ0Iiwic2hvcnRjb2RlIjoidmNfcm93X2lubmVyIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnsicGFkZGluZy1ib3R0b20iOiIzMHB4In19fQ==\u00bb mobile_bg_img_hidden=\u00bbno\u00bb tablet_bg_img_hidden=\u00bbno\u00bb woodmart_parallax=\u00bb0&#8243; woodmart_gradient_switch=\u00bbno\u00bb woodmart_box_shadow=\u00bbno\u00bb wd_z_index=\u00bbno\u00bb woodmart_disable_overflow=\u00bb0&#8243; row_reverse_mobile=\u00bb0&#8243; row_reverse_tablet=\u00bb0&#8243; css=\u00bb.vc_custom_1773743726766{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 30px !important;}\u00bb][vc_column_inner width=\u00bb1\/3&#8243; css=\u00bb.vc_custom_1773743669488{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00bb woodmart_css_id=\u00bb69b92e2b77d32&#8243; parallax_scroll=\u00bbno\u00bb woodmart_sticky_column=\u00bbfalse\u00bb wd_collapsible_content_switcher=\u00bbno\u00bb wd_column_role_offcanvas_desktop=\u00bbno\u00bb wd_column_role_offcanvas_tablet=\u00bbno\u00bb wd_column_role_offcanvas_mobile=\u00bbno\u00bb wd_column_role_content_desktop=\u00bbno\u00bb wd_column_role_content_tablet=\u00bbno\u00bb wd_column_role_content_mobile=\u00bbno\u00bb mobile_bg_img_hidden=\u00bbno\u00bb tablet_bg_img_hidden=\u00bbno\u00bb woodmart_parallax=\u00bb0&#8243; woodmart_box_shadow=\u00bbno\u00bb responsive_spacing=\u00bbeyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2OWI5MmUyYjc3ZDMyIiwic2hvcnRjb2RlIjoidmNfY29sdW1uX2lubmVyIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=\u00bb wd_z_index=\u00bbno\u00bb][vc_column_text css=\u00bb.vc_custom_1776179334787{margin-bottom: 0px !important;}\u00bb el_class=\u00bbtx-green tx-18 tx-regular\u00bb woodmart_inline=\u00bbno\u00bb text_larger=\u00bbno\u00bb]Publicado: 14 Abril 2026[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/3&#8243; css=\u00bb.vc_custom_1773743686124{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00bb woodmart_css_id=\u00bb69b92e401fff8&#8243; parallax_scroll=\u00bbno\u00bb woodmart_sticky_column=\u00bbfalse\u00bb wd_collapsible_content_switcher=\u00bbno\u00bb wd_column_role_offcanvas_desktop=\u00bbno\u00bb wd_column_role_offcanvas_tablet=\u00bbno\u00bb wd_column_role_offcanvas_mobile=\u00bbno\u00bb wd_column_role_content_desktop=\u00bbno\u00bb wd_column_role_content_tablet=\u00bbno\u00bb wd_column_role_content_mobile=\u00bbno\u00bb mobile_bg_img_hidden=\u00bbno\u00bb tablet_bg_img_hidden=\u00bbno\u00bb woodmart_parallax=\u00bb0&#8243; woodmart_box_shadow=\u00bbno\u00bb responsive_spacing=\u00bbeyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2OWI5MmU0MDFmZmY4Iiwic2hvcnRjb2RlIjoidmNfY29sdW1uX2lubmVyIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=\u00bb wd_z_index=\u00bbno\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb1\/3&#8243; css=\u00bb.vc_custom_1773743678195{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00bb woodmart_css_id=\u00bb69b92e3783549&#8243; parallax_scroll=\u00bbno\u00bb woodmart_sticky_column=\u00bbfalse\u00bb wd_collapsible_content_switcher=\u00bbno\u00bb wd_column_role_offcanvas_desktop=\u00bbno\u00bb wd_column_role_offcanvas_tablet=\u00bbno\u00bb wd_column_role_offcanvas_mobile=\u00bbno\u00bb wd_column_role_content_desktop=\u00bbno\u00bb wd_column_role_content_tablet=\u00bbno\u00bb wd_column_role_content_mobile=\u00bbno\u00bb mobile_bg_img_hidden=\u00bbno\u00bb tablet_bg_img_hidden=\u00bbno\u00bb woodmart_parallax=\u00bb0&#8243; woodmart_box_shadow=\u00bbno\u00bb responsive_spacing=\u00bbeyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2OWI5MmUzNzgzNTQ5Iiwic2hvcnRjb2RlIjoidmNfY29sdW1uX2lubmVyIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=\u00bb wd_z_index=\u00bbno\u00bb][vc_column_text css=\u00bb.vc_custom_1776178523986{margin-bottom: 0px !important;}\u00bb el_class=\u00bbtx-green tx-18 tx-regular\u00bb woodmart_inline=\u00bbno\u00bb text_larger=\u00bbno\u00bb]<\/p>\n<p class=\"text-end text-sm-start\">Autor: SCOPESI<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=\u00bb\u00bb el_class=\u00bbtx-black tx-18 tx-regular\u00bb woodmart_inline=\u00bbno\u00bb text_larger=\u00bbno\u00bb]Desde Scopesi tuvimos el placer de estar presentes en el lanzamiento de Metro Ads, un nuevo espacio que se suma al ecosistema de la publicidad en v\u00eda p\u00fablica, aportando innovaci\u00f3n y nuevas oportunidades para anunciantes y marcas.<\/p>\n<p>El evento fue una excelente ocasi\u00f3n para compartir con colegas de la industria, intercambiar miradas sobre el presente y futuro del medio, y seguir fortaleciendo v\u00ednculos en un contexto de constante evoluci\u00f3n. \ud83e\udd1d<\/p>\n<p>\u2714\ufe0f Nuevas propuestas que ampl\u00edan el alcance del OOH<br \/>\n\u2714\ufe0f M\u00e1s opciones para una planificaci\u00f3n estrat\u00e9gica eficiente<br \/>\n\u2714\ufe0f Innovaci\u00f3n que impulsa el desarrollo del DOOH<\/p>\n<p>En Scopesi creemos en una industria en crecimiento, din\u00e1mica y cada vez m\u00e1s profesionalizada. 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